Family Boating Center Makes Waves

Family Boating Center has been doing business in the Houston area for about eight months. They opened their doors at the Humble location on January 2nd of this year and they’ve already captured a large share of the Houston boating market. The boat dealer is the exclusive dealer of Tracker boats in the Houston area. Tracker boats are reputed to be the world’s #1 selling fishing boats. They offer a bass boat, the Bass Tracker, a pontoon, the Sun Tracker, and a high-performance bass boat called the Nitro. All of these boats Tracker Marine builds “to exceed your expectations,” and I know Family Boating Center will exceed your expectations, too. The boat dealer also sells Mercury outboard motors. Clay Mills, the president of Family Boating Center, does not believe in high pressure, pushy salespeople. He wants to sells his customers only what they really want. “We believe in letting the customer drive the boat before they buy it,” Mills says. “We’re so close to Lake Houston that we can let a customer drive a boat anytime they want to and they’re under no obligation to buy.” Mills says other dealers are proud of their “demo weekends”, but Family Boating Center has a demo day every day. Tracker Marine, located in Springfield, Missouri, sends their catalog of all their boats and boating accessories to thousands of customers each year, and James Julian, the sales manager of Family Boating Center, is proud to say all these same products are available at Family Boating Center for exactly the same prices. The boat prices are not marked up as you might expect. Mills says they like to take the team approach to customer service at their store. Their goal is to have the customer’s purchase of a boat be only the beginning of a long and fruitful relationship. He likes to stress to customers that Family Boating Center will be there after the sale. He backs this up with a top-notch service department that works on all Tracker products, whether purchased at his store or not. They also work on all American-made boat engines and keep Saturday hours. Mills has been in and around the marine business for almost 20 years. Before opening Family Boating Center, he operated several Tracker Marine stores in other cities. Prior to this period, he worked with OMC in their Performance and Racing Division in Lake Hamilton, Florida. All the experience and hard work of Mills and Julian and the eight other employees have paid off for Family Boating Center. The store was named 1994’s Top New Dealer for the U.S. at the recent Tracker convention. This is quite an honor and reflects the overall customer satisfaction of the store. Family Boating Center and Tracker Marine are both proud sponsors of the pro-team of Brian Utecht and Curtis Thompson who each drive Nitro 190s. Utecht’s boat is a Nitro 190-DC and Thompson drives a Nitro 190-TF. Both boats are equipped with a Mercury 150 XR6 outboard motor and feature anti-feedback standard. The Nitro 190-TF boat, motor and trailer is available at Family Boating Center for only $16,995 and the 190-DC, with heavy-duty carpeting new for ‘94, for a paltry $17,295, plus freight and rigging. Tracker introduces the all new 2000-TF in ‘94. This is the top of the line in Tracker high-performance bass boats and features the latest innovations, power options and fishing electronics. This boat offers “maximum performance for uncompromised fishability” and you can pick it up at Family Boating Center for only $18,295. Family Boating Center is open at Highway 59 North and Beltway 8 from 9:00 to 5:30 Monday through Saturday, and by appointment anytime. In addition to the weekday hours, their service department is even open on Saturdays from 9:00 to 3:00. Family Boating Center is there to assist you in the knowledgeable purchase of a boat and Clay Mills will not let you leave the store with anything less than what you want. Pay them a visit and experience why Tracker is the #1 fishing boat.

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