The Other Side of Sponsorship
By: Steve Masters – Bringitbaits.com
It amazes me that they have people wanting sponsorship so badly that they would buy it. I’m not shy when it comes to spending money on fishing but I would have to buy $400 worth of their bait just to break even, when all I would have to do is work an extra day at my job and have more than 50% of what I would have spent with them, but then I couldn’t tell turn everyone green with envy at how successful I am at gaining sponsors.
If you fish the top level tours you already know the ins and outs, but if like me you rarely if ever compete out of your home state you’d be far better of to seek sponsorship from local companies, preferably from someone you already know, or even better forget the idea completely. Sponsorship takes up a lot of time and even money. You may offer or be asked to put fliers on windshields at a large tournament for example. How many baits at a 50% discount would you have to buy to justify the travel time, gas, and time it takes to put fliers on a couple of hundred windshields?
Sponsors are looking at this also. If they were to provide you with $1,000 in entry fees how many baits would you have to personally be responsible for being sold would it take for them to start showing a profit on their investment in you? For the vast majority sponsorship is not feasible. Most of us would be far better of to work on improving our skills instead of trying to impress other anglers with our patches and stickers. I’m not saying all tackle companies are like this or that no sponsorships should be considered. I have one sponsor, and enjoy helping him out what I can. I’m just saying don’t expect sponsor to smother you with discounts and entry fees just because you are sporting their logo on your truck, boat, and shirt. They will give you the stickers but expect to pay anywhere from $80 to $150 for their tournament shirt.